Nowadays, we’re all familiar with the importance of social media for businesses, primarily when used in marketing. However, I don’t think it’s a secret to any of my readers that, usually, social media, when used for marketing, takes a large amount of your time. It’s no easy task to schedule...
Making Sense of Branding
When you catch a whiff of bacon and coffee, what comes to mind? Maybe it’s Sunday mornings at your house as a child. Maybe you think of a special cafe where you like to eat breakfast. Smells, sights, words, phrases, colors, and more, all have the power to connect people...
Managing Online Reputation
Frequently doctors, although having their own social media accounts and acknowledging it, forget just how vital the internet is to their careers. Online reputation management is something that, although not always taken as seriously as it should be, should have doctors being careful. They tend to forget the impact that...
20 Key Chatbot Techniques
In 2016, Mark Zuckerberg announced a new Facebook Messenger Platform that essentially allowed businesses to build custom bots. The Facebook chatbots were to be a piece of the automated messaging software that would use artificial intelligence to converse with people, understanding questions, offering answers, and more. Amazingly, just three years...
Engage Your Followers via Email
We’ve all received spammy emails that turned us off to a company — and we’ve all received truly great ones that encouraged us to make a purchase. If you want to ensure that your company’s emails are the latter type, you’ll want to follow these email marketing best practices. Build,...