What exactly is a company blog – and why are they so important for eCommerce growth?

We strive to connect and communicate with our customers through a variety of channels, ranging from social media to dynamic content in marketing emails. However, one method that is becoming increasingly popular for reaching our target audience is through the publication of business blogs. What exactly is a business blog?...

Customer Service Tips to Keep in Mind

What is the most important thing you can do to reduce churn and increase referrals from word of mouth? The solution is obvious, but it is frequently overlooked: improve your customer service. What your customers are most likely to remember is the direct contact they have with your company, regardless...