How to Outsource and Automate Your Email

If you feel like you’re spending way too much time on your email, you’re not alone — and there is help. There are ample resources for outsourcing your email, or at least automating it so that it doesn’t overwhelm you. Letting someone else — or bots — handle your email...

Top 5 Social Media Marketing Tools

Nowadays, we’re all familiar with the importance of social media for businesses, primarily when used in marketing. However, I don’t think it’s a secret to any of my readers that, usually, social media, when used for marketing, takes a large amount of your time. It’s no easy task to schedule...

Making Sense of Branding

When you catch a whiff of bacon and coffee, what comes to mind? Maybe it’s Sunday mornings at your house as a child. Maybe you think of a special cafe where you like to eat breakfast. Smells, sights, words, phrases, colors, and more, all have the power to connect people...

Managing Online Reputation

Frequently doctors, although having their own social media accounts and acknowledging it, forget just how vital the internet is to their careers. Online reputation management is something that, although not always taken as seriously as it should be, should have doctors being careful. They tend to forget the impact that...

20 Key Chatbot Techniques

In 2016, Mark Zuckerberg announced a new Facebook Messenger Platform that essentially allowed businesses to build custom bots. The Facebook chatbots were to be a piece of the automated messaging software that would use artificial intelligence to converse with people, understanding questions, offering answers, and more. Amazingly, just three years...

Engage Your Followers via Email

We’ve all received spammy emails that turned us off to a company — and we’ve all received truly great ones that encouraged us to make a purchase. If you want to ensure that your company’s emails are the latter type, you’ll want to follow these email marketing best practices. Build,...

Business Sales with a Virtual Assistant (VA)

So you’ve launched your business and it’s been rolling for a few months or a year. Now, you’re feeling ready to scale up and maybe get some help around the office. However, you find the hiring process daunting and aren’t sure if you’re able to compensate people fairly. Today’s robust...

15 Must-Have WordPress Plugins

A plugin is a piece of software that adds to the functionality of a website, either by improving old features or by adding new ones. Plugins allow you to customize your WordPress site, and marketing automation plugins help you automate marketing activities on your site. These can be things like...